Leadership & Change

The 8% Problem: What DDI's 2026 Forecast Says About Change Leaders

An empty boardroom waiting for a difficult conversation

Most executives believe they are good at leading change. The data does not agree. DDI's Global Leadership Forecast 2025, released on 27 January 2026, draws on more than 100,000 leaders across simulation assessments and survey data. Its headline finding is the kind of number that should travel further than it has: only 8% of executives demonstrate strong change leadership capability.

The figure does not improve much further down the org chart. 30% of mid-level leaders are strong at leading change. Only 15% of frontline leaders can facilitate it. And the layer most companies rely on to read the room, the HR function, gives a similar verdict: just 13% of HR leaders believe their organisation's leaders are very capable of anticipating and reacting to change.

The five-year drift: the share of leaders who feel very prepared to manage change has nearly halved since 2021, falling from 25% to 13% (DDI, Global Leadership Forecast 2025, January 2026).

Why The Number Is So Low

Change leadership is not a topic. It is a behaviour cluster, made up of small, hard, situational acts: telling a team a project is being descoped while keeping motivation, asking a senior peer to retract a decision, naming a political risk in a steering committee, holding a stretch goal when the data is wobbling. None of those are taught well in slides. Most of them are barely taught at all.

This is the gap DDI's research keeps surfacing. Leaders score weakest not on knowing what change leadership is, but on the underlying behaviours that make it land: emotional engagement, empathy, influence and the ability to reward and recognise change in others. In DDI's own words, only 1% of executives are strong at "rewarding change," and just 4% at "stretching boundaries." Confident concepts, weak reps.

This pattern is consistent with what McKinsey's transformation research has shown for thirty years. Around 70% of large change programmes miss their stated goals. The variable is rarely strategy. It is the behaviour layer in the middle of the organisation, the layer that has to convert intent into observable action.

What Most Organisations Do Instead

Faced with a leadership readiness number this low, most organisations reach for the same three responses: a refreshed leadership competency framework, a multi-day off-site for the top 100, and an internal communication plan around the new "change story." The first two are largely cognitive. The third is largely broadcast.

The trouble is that change leadership behaviours decay quickly without practice. Roediger and Karpicke (2006), in Psychological Science, demonstrated that active retrieval improves long-term retention by around 50% compared with re-reading the same material. A keynote on resilience is a re-read. A simulation in which a leader has to deliver bad news to a hostile stakeholder, twice, with feedback, is retrieval. Most leadership development still favours the first because it is easier to schedule and easier to evaluate at level 1 of Kirkpatrick (smile sheets) rather than level 3 (observed behaviour change).

What Works

Change leadership is a motor skill before it is a cognitive one. Real shifts come from lived experiences that make memories stick. In our own academic research, building on behaviour-change work from UCL, Cambridge and Bocconi, leaders who learned a feedback skill via immersive role-play scored approximately 20% higher on observed behaviour than those who learned the same content via passive modalities such as slides or video. Self-rated confidence, importantly, did not predict observed performance, a Dunning-Kruger pattern that the study design solved by replacing self-reports with behavioural measurement.

The implication for an organisation staring at the DDI numbers is direct. The gap is not awareness, it is rehearsal. Leaders need structured opportunities to practise the actual moves, with real-time feedback, in conditions that resemble the difficulty of the real situation. That is precisely what our Change Resilience Lab is designed to provide: a bespoke simulation, staged with professional actors playing the affected stakeholder groups, in which the leadership team lives through their transformation in safe conditions before launching it.

If only 8% of executives are strong at change leadership, the question is not "how do we communicate the change?" It is "where will our leaders practise it?"

The 8% figure is not a verdict on individuals. It is a verdict on a development model that still treats change leadership as a topic to be briefed rather than a behaviour to be drilled. Until that flips, the numbers will keep drifting in the wrong direction.

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