Frequently Asked
Questions

Sidestream is a behaviour change consultancy that uses immersive, experiential methods, combining organisational psychology, systemic coaching, and theatre, to help organisations develop their people and culture.

We don't do slide decks or passive lectures. Every programme we design is immersive, evidence-based, and built around your people. We combine the rigour of organisational psychology with the craft of theatre to create experiences that stick, not ones that evaporate the moment participants leave the room.

Yes. Everything we design is grounded in behavioural science, organisational psychology, and peer-reviewed research. We don't follow training trends, we follow the evidence. Our own research, building on academic behaviour-change work from UCL, Cambridge and Bocconi, found role-play practice is approximately 20% more effective than video at teaching feedback skills.

We're based in London (UK) and Germany, and we work with organisations across Europe and globally. Our founders bring dual expertise from British and German organisational contexts, which adds real value when working across cultures.

Our programmes are designed for organisations of all sizes and sectors, from corporate teams and public sector bodies to SMEs, universities, and creative industries. We tailor every experience to the specific needs, culture, and challenges of your organisation.

We cover a wide range, including leadership development, diversity and inclusion, psychological safety, creativity and innovation, communication, resilience, change management, and team dynamics. If you have a specific challenge in mind, we'll build something bespoke.

Yes, bespoke design is at the heart of what we do. We start with a consultation to understand your organisation's specific challenges, culture, and goals, and then design a programme tailored entirely to your needs. No off-the-shelf packages.

An immersive event is a live, participatory experience, often using theatrical techniques, role-play, and scenario-based challenges, that puts participants inside a situation rather than observing it. They're designed to trigger real emotional and cognitive responses that drive lasting behaviour change.

Inclusion is built into every programme we design, not added as an afterthought. We consider accessibility, psychological safety, and diverse participation styles from the very start of the design process.

It depends on your needs and the format. We offer half-day workshops, full-day sessions, multi-session programmes, residential retreats, and week-long simulations. We'll recommend the right format during our initial consultation.

Yes. We've adapted our methods for virtual and hybrid delivery without sacrificing impact. We use a range of tools and techniques to maintain engagement and immersion even when participants are remote.

We work with groups from small leadership teams (8–12 people) up to large-scale events with 100+ participants. Our immersive events can be scaled to fit your audience.

Absolutely. Our workshops and immersive events work very well as conference sessions, team away days, or leadership retreats. We've delivered at internal company events, sector conferences, and off-site leadership programmes.

Pricing depends on the scope, format, group size, and level of bespoke design required. We're transparent about costs from the start, book a free call and we'll give you an honest picture of what's involved and what it would take to deliver something great for your organisation.

The easiest way is to book a free 30-minute call. We'll listen to what you're trying to achieve, share what's worked for similar organisations, and be honest about whether we're the right fit. No hard sell, just an honest conversation.

We've worked across sectors including corporate, public sector, healthcare, education, creative industries, and more. Book a call and we'll share relevant case studies and examples from organisations similar to yours.

You can email us at info.sidestream@gmail.com, call +44 7542 401088, or book a free discovery call directly. We aim to respond within one working day.

Yes. We work with you to define success criteria before the programme starts, and we use validated measurement tools to assess behaviour change and learning transfer after each intervention. We track both immediate outcomes and longer-term application in the workplace.

Most participants tell us it's the most memorable training they've ever experienced. The immersive format means people are still talking about it months later, and more importantly, they're applying what they learned. Our award-winning events have received sustained participant endorsement across sectors.

Active retrieval, doing, not just receiving, significantly outperforms passive review for long-term retention. Roediger and Karpicke (2006, Psychological Science) found testing increased long-term retention by around 50% over re-reading. Our immersive programmes create exactly that active-retrieval condition, something no e-learning platform can replicate.