Immersive Event · 2025
The Unfolding
An immersive auction where nothing is as it seems.
Trailer coming soon
A billionaire's final will. Twelve fictional lots, each built around a tension: a zero-emission private jet, a gene-edited heirloom tomato, a death-themed luxury necklace. Thirty participants bid, with Ben Laumann as the masked auctioneer. About 60 minutes.
Every bid carries hidden risks, and what starts as a clever game turns personal. It's about complex decisions and paradox: holding two ideas at once, and rethinking what winning means.
Delivered at Cambridge Judge Business School, 2025.
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The auction lots
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how they behave
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